Indigo – Flying International

Another classic from W+K for Indigo! The theme of describing Indigo’s machine-like efficiency continues from their 2010 commercial; not to forget, another brilliant jingle!

Indigo is the not just only airline in India that has been reporting profits, it also is perhaps the best run among all of the Indian carriers. Having completed five years in the domestic sector, the airline run by Rahul Bhatia now has the permission to operate on international routes.

Indigo’s advertising messages have always been popular. I particularly remember their outdoor campaign to emphasize their same day return flights between key domestic routes – “Sleep with your wife”. Attention-grabbing, funny, and drives the message home.

With the current TVC, Indigo has elevated the ad from being a marketing campaign to being an entertainment capsule. I look forward to the ad when it comes on TV, unlike other ads that make me look away.

The Broadway musical has been shot in Los Angeles, directed by Steven Antin, and choreographed by Denis Faye. Yes, the Denis Faye who choreographed Chicago.

Indigo, I truly believe that you’re “here to be the model of the modern global airline.” Just don’t forget to remind yourselves of that promise “one more time.”